Credit Control
Credit control without losing customers
Balance customer relationships with payment discipline—practical frameworks for MSMEs.
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Credit control is not about saying no. It is about saying yes with appropriate guardrails. Done well, it protects cash flow while maintaining customer relationships.
Credit Policy Framework
Before extending credit: Know the customer (basic KYC for businesses), set a credit limit based on expected volume, define payment terms clearly, and document in writing (order confirmation or agreement).
Credit limit guidelines:
| Customer Type | Suggested Limit |
|---|---|
| New customer | 2x average order value |
| Established (good history) | 4-6x average order value |
| Established (mixed history) | 2-3x average order value |
| Poor history | Cash/advance only |
Collections Process
| Day | Action |
|---|---|
| -3 | Friendly reminder before due date |
| 0 | Due date—confirm receipt of invoice |
| +7 | First follow-up call |
| +14 | Second follow-up—escalate within customer organisation |
| +30 | Formal demand letter |
| +45 | Credit hold on new orders |
| +60 | Escalate to management/legal review |
Practical Tips
Start strong with clear terms from the first order. Be consistent with the same process for everyone to build credibility. Separate relationships by keeping sales away from collections handling if possible. Document everything including emails, calls, and commitments. Escalate internally by involving your management before involving theirs.
Handling Difficult Situations
When they say they don't have money right now: Ask for a specific commitment date, offer a payment plan, and hold future orders until cleared.
When they say the invoice is wrong: Resolve quickly as disputes are often excuses, and once resolved restart the clock.
When they always pay late: Build expected delay into credit terms and consider a small late payment charge.
The Balance
Good credit control protects cash flow, maintains customer respect, and enables sustainable growth.
Poor credit control strains cash flow, creates difficult conversations, and risks bad debts.
This information is for educational purposes only and does not constitute professional advice.
This material is general information. Apply it to your business only after checking the relevant facts, source documents and requirements.