P K Patel & Associates

Credit Control

Credit control without losing customers

Balance customer relationships with payment discipline—practical frameworks for MSMEs.

Business explainer: controls.
By P K Patel & AssociatesPublished 6 min read
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Credit control is not about saying no. It is about saying yes with appropriate guardrails. Done well, it protects cash flow while maintaining customer relationships.

Credit Policy Framework

Before extending credit: Know the customer (basic KYC for businesses), set a credit limit based on expected volume, define payment terms clearly, and document in writing (order confirmation or agreement).

Credit limit guidelines:

Comparison table Scroll horizontally on a small screen
Customer TypeSuggested Limit
New customer2x average order value
Established (good history)4-6x average order value
Established (mixed history)2-3x average order value
Poor historyCash/advance only

Collections Process

Comparison table Scroll horizontally on a small screen
DayAction
-3Friendly reminder before due date
0Due date—confirm receipt of invoice
+7First follow-up call
+14Second follow-up—escalate within customer organisation
+30Formal demand letter
+45Credit hold on new orders
+60Escalate to management/legal review

Practical Tips

Start strong with clear terms from the first order. Be consistent with the same process for everyone to build credibility. Separate relationships by keeping sales away from collections handling if possible. Document everything including emails, calls, and commitments. Escalate internally by involving your management before involving theirs.

Handling Difficult Situations

When they say they don't have money right now: Ask for a specific commitment date, offer a payment plan, and hold future orders until cleared.

When they say the invoice is wrong: Resolve quickly as disputes are often excuses, and once resolved restart the clock.

When they always pay late: Build expected delay into credit terms and consider a small late payment charge.

The Balance

Good credit control protects cash flow, maintains customer respect, and enables sustainable growth.

Poor credit control strains cash flow, creates difficult conversations, and risks bad debts.

This information is for educational purposes only and does not constitute professional advice.

This material is general information. Apply it to your business only after checking the relevant facts, source documents and requirements.